Yesterday, I had the privilege of hearing Adrian Fittolani introduce me to the concept of valume.
Now there is no way I will be able to convey the message with anywhere near as much heart and soul as Mr Fittolani did, but there is one thing for sure, the word valume will be in the dictionary…soon. In a nutshell, valume is derived from the words ‘greater value in greater volume’ but it captures so much more than this. It is what we should all strive to achieve, not just in business but in life too.
We all have exposure to a limited pool of resources we can draw from to make whatever it is we want. Some are exposed to a larger pool than others and we all have varying skills and attributes that allow us to make and create. Regardless of the size of the pool and our skill set though, there is one thing that should hold true in all circumstances, and that is our focus and energy should be towards an unrelenting pursuit of valume.
The world would be a better place if we all endeavoured to achieve valume in everything we do.